Privacy Policy

1. Who We Are

Smarty Beans ("we", "our", "us") is committed to protecting and respecting your privacy. For the purposes of the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR), we are the data controller.

2. Information We Collect

We may collect and process the following data about you:

• Information you give us: Name, address, email address, phone number, and personalized book details (child's name, age, etc.) provided during purchase or account creation.
• Technical information: IP address, browser type, device information, and browsing actions (via cookies).
• Analytics information: if you allow analytics cookies, we collect limited information about how the website is used to help us improve it. We do not send the names or details used to personalise a book, your contact details, order details, or payment information to Google Analytics.

3. How We Use Your Information

We use your data to:

• Process your orders and deliver personalized books.
• Communicate with you regarding your order or account.
• Improve our website and customer service.
• Understand which parts of our website are useful when you have allowed analytics cookies.
• Send marketing communications (only if you have opted in).

4. Sharing Your Information

We do not sell your personal data. We may share your data with trusted third parties solely for the purpose of fulfilling our services, such as:

• Payment processors (e.g., Stripe, PayPal) to process transactions safely.
• Delivery couriers (e.g., Royal Mail) to ship your books.
• Google Analytics, only when you allow analytics cookies, to provide aggregated website-usage reports.

5. Your Rights

Under UK law, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Withdraw consent for marketing at any time.

To exercise these rights, please contact us at smartybeanss.dev@gmail.com.

6. Cookies

We use essential cookies to keep our website and checkout working securely. With your permission, we also use optional Google Analytics cookies to understand what is working well and improve Smarty Beans.

Analytics does not receive the names or details used to personalise a book, your contact details, order details, or payment information. Google's privacy policy is available at policies.google.com/privacy.

You can accept or decline analytics cookies when you first visit the website, and change your choice at any time using Cookie settings. Declining analytics cookies does not affect essential website or checkout features.

7. Contact Us

Questions, comments, and requests regarding this privacy policy are welcomed.