Privacy Policy

1. Who We Are

Smarty Beans ("we", "our", "us") is committed to protecting and respecting your privacy. For the purposes of the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR), we are the data controller.

2. Information We Collect

We may collect and process the following data about you:

• Information you give us: Name, address, email address, phone number, and personalized book details (child's name, age, etc.) provided during purchase or account creation.
• Technical information: IP address, browser type, device information, and browsing actions (via cookies).

3. How We Use Your Information

We use your data to:

• Process your orders and deliver personalized books.
• Communicate with you regarding your order or account.
• Improve our website and customer service.
• Send marketing communications (only if you have opted in).

4. Sharing Your Information

We do not sell your personal data. We may share your data with trusted third parties solely for the purpose of fulfilling our services, such as:

• Payment processors (e.g., Stripe, PayPal) to process transactions safely.
• Delivery couriers (e.g., Royal Mail) to ship your books.

5. Your Rights

Under UK law, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Withdraw consent for marketing at any time.

To exercise these rights, please contact us at hello@smartybeans.com.

6. Cookies

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience and allows us to improve our site.

7. Contact Us

Questions, comments, and requests regarding this privacy policy are welcomed.